Celebrating Strength and Style: The Launch of Our Filipino M.U.S.T. Fit® Collection
At M.U.S.T. Fit®, every product we launch is a chapter in a greater story — one rooted in culture, community, creativity, and love. Today, we proudly unveil a very special page on our website: a dedicated Filipino-inspired sportswear collection, born from friendship, family, and passion. M.U.S.T. Fit® Filipino Page
This isn't just about apparel. It’s about identity, heritage, and pride.
The soul of M.U.S.T. Fit® came to life during a conversation — a lengthy one — where I, Anthony Gerald McReynolds, was explaining my vision for the brand to a close designer and friend, Mark Anthony Villagracia. Mark, a talented creative and a proud Filipino, listened patiently and then returned with a simple yet powerful image. "There’s your logo," he said. I was stunned. It captured everything I had explained — visually, emotionally, and with meaning. That moment wasn’t just the start of a brand — it was the beginning of a movement.
The original M.U.S.T. Fit® logo symbolises the unity of two distinct nationalities, brought together through a bold two-tone design.
Mark didn’t stop there. He has continually created incredible interpretations of M.U.S.T. Fit® for our apparel — his artistry woven into every piece. And being Filipino, he was more than proud to help bring a collection to life that honours the Philippines, its people, and its global spirit.
M.U.S.T. Fit® Summer Shirt – Navy Vibes - Stay cool, look sharp. This light and easy piece is made for long summer days and laid-back nights.
As someone who shares two incredible boys with a Filipina lady, this collection means even more to me personally. Our sons are proud of their heritage — half British, half Filipino — and they’ve become part of the driving force behind M.U.S.T. Fit®. They're active, gym-loving, and full of pride in their ancestry. This line is for them. This line is for you.
The Filipino M.U.S.T. Fit® Collection celebrates sports, strength, and style with vibrant designs and exclusive pieces that carry the essence of Filipino culture — from custom prints to the option of including the Philippine flag, or even your name. If you want your identity woven into your M.U.S.T. Fit® gear, just message us through our social media platforms. We would love to make it happen.
M.U.S.T. Fit® Sports Filipina Athletic t-shirt Sandy Beach
We’ve seen the beauty of the Philippines — in its people, its colours, its community — and we blend that with the vibrancy and boldness of the UK street-sport style we’ve grown up with. Together, this collaboration shines bright.
From Old Trafford to Manila, from Manchester to Mindanao, M.U.S.T. Fit® is more than a brand — it's a statement:
