The Sportswear Brands I Grew Up Wanting — And How They Influenced M.U.S.T. Fit® Sports
From Adidas and Reebok to Kappa, Fila, Ellesse, Head, Umbro and Kangol, sportswear brands shaped a generation. Founder Anthony McReynolds looks back at the labels he discovered growing up, the ones he couldn't afford, and the feeling that later influenced M.U.S.T. Fit® Sports.
When Sportswear Meant Something — The Feeling We Never Forgot
We saved. We waited. We worked our first jobs — and when we finally bought that shirt, tracksuit or pair of trainers, we felt on top of the world. Those memories weren’t just about sportswear; they were about pride, independence and achieving something for ourselves. Decades later, that feeling still matters — and it helped inspire what M.U.S.T. Fit® Sports stands for today.
When Sportswear Meant Something: From 80s Status to Gen Z Style
From my first Hi-Tec trainers and coveted FILA tracksuit bottoms to saving for light blue adidas Gazelles, sportswear meant something different growing up in 1980s Manchester. Here’s what those brands taught me — and what Gen Z is teaching brands today.
The Brands That Inspired M.U.S.T. Fit® Sports: From the 80s to Today
From Nike, adidas and PUMA to Kappa, FILA, Reebok, Sergio Tacchini and Kangol, the sportswear brands I grew up with helped shape my love of sportswear and streetwear. Here’s how those iconic names and memories influenced the thinking behind M.U.S.T. Fit® Sports today.